Digital Applications

Client

Grainger Trust, are redeveloping Hornsey Road Baths in Islington. The site currently consists of a listed gatehouse and laundry building, a derelict swimming pool and associated buildings.

The Brief

To compile a database of contacts and interested parties before the site was launched enableing marketing campaigns to target prospects at the the time of launch.

The campaign

We developed a number of online and digital applications for the sites pre-launch, We created both a text message WAP site and full website. Initially we creating a short text message number that was displayed on billboards and marketing literature throughout the South East of England asking people to text the number for more information on the scheme; on sending a message the user was sent a link to a WAP site by return. The WAP site held basic development information and basic contact form. There was also a link to the full development micro websites for more advanced mobile devices.

The Result

The campaign ran for 6 months and provided Grainger with over 150 leads for the development.